Start by asking what do you need out of social media?
Every social media platform exists to solve a problem. Just like computers are part of our modern world, these tools are the new wrench to turn on rivers of information.
Read more on the next page.
As I became an advocate for social media tools like Linked In, Twitter, Facebook and blogging, it quickly became apparent most people offline suffer from fear of transparency. What if someone finds out something about me? What if they get to know all of me, who I am under the skin?
Some of you know this reaction well. When you mention a tool, the person’s reaction is to tell you all the horror stories they know to justify their fear of social media.
But hold on a moment. Is spying and negative gossip the reason social media exists? Or are these platforms simply neutral tools to be used for either positive or negative reasons?
Continued on page 2…
Alert! We have a social media gap!
Recently I attended a job hunting gathering in Hillsboro, Oregon at a local community college. Over sixty of us were gathered in a large lecture hall discussing Linked In. One person asked if there were any new networking tools to use besides Linked In. The leader had no suggestions. I promptly suggested Facebook, Twitter and blogging.
The reaction was shockingly negative. As I turned to look around at the crowd, I saw frowns, shaking heads and grumbles. At least 80% of the crowd was visibly upset and rejecting my suggestion. The group leader quickly stated “Linked In is the only one that won’t get you in trouble.”
I consider this a very large social media gap since this meeting was being held in the middle of the Oregon Silicon Forest community. Almost every open job for the job seeker involves making computer hardware or software.
So what do these terrified job seekers need to begin moving forward in social media?
The answer on page 2…